Research and development (R&D) activities are crucial to remain competitive. Extant literature presents divergent views on R&D’s contribution to company performance, specifically profitability and hints at cultural differences in approaching R&D led to analyze such relationship within a regional comparison between Europe and Asia. Filling the research gap focusing on the Technology, Media and Telecommunication (TMT) sector, the study evaluated a sample of 132 Asian and European companies op... show full abstractResearch and development (R&D) activities are crucial to remain competitive. Extant literature presents divergent views on R&D’s contribution to company performance, specifically profitability and hints at cultural differences in approaching R&D led to analyze such relationship within a regional comparison between Europe and Asia. Filling the research gap focusing on the Technology, Media and Telecommunication (TMT) sector, the study evaluated a sample of 132 Asian and European companies operating in the TMT sector for the 2018 – 2022 period. Using panel generalized method of moments (P-GMM), results showed R&D intensity had a positive but statistically insignificant impact on profitability, but a positive and significant effect on capital market performance. Notably, Asian firms' R&D intensity had a more pronounced impact on performance, supporting literature’s view on cultural differences in R&D strategies. |