| Thesis title: |
Digitalizace byznys procesů ve vybraném podniku |
| Author: |
He, Anton |
| Thesis type: |
Bakalářská práce |
| Supervisor: |
Smrčka, Luboš |
| Opponents: |
Machek, Ondřej |
| Thesis language: |
Česky |
| Abstract: |
Podrobný popis procesu identifikace byznys procesů, které potřebují digitalizaci, klasifikace těchto byznys procesů do kategorií (marketing, prodej, servis, personalistika), zkoumání a definice nástrojů digitalizace, praktické využití těchnto nástrojů pro vytvoření prototypů digitalizace byznys procesů a jejich implementace. |
| Keywords: |
Digitalizace; CRM; nabytkářský průmysl |
| Thesis title: |
Digitalization of business processes in a chosen company |
| Author: |
He, Anton |
| Thesis type: |
Bachelor thesis |
| Supervisor: |
Smrčka, Luboš |
| Opponents: |
Machek, Ondřej |
| Thesis language: |
Česky |
| Abstract: |
Detailed description of the process of identifying business processes that need digitalization, classification of these business processes into categories (marketing, sales, service, HR), research and definition of digitalization tools, practical use of these tools to create prototypes of digitalization of business processes and their implementation. |
| Keywords: |
Digitalization ; CRM; furniture business |
Information about study
| Study programme: |
Podniková ekonomika a management |
| Type of study programme: |
Bakalářský studijní program |
| Assigned degree: |
Bc. |
| Institutions assigning academic degree: |
Vysoká škola ekonomická v Praze |
| Faculty: |
Faculty of Business Administration |
| Department: |
Department of strategy |
Information on submission and defense
| Date of assignment: |
31. 10. 2022 |
| Date of submission: |
30. 1. 2025 |
| Date of defense: |
2025 |
Files for download
The files will be available after the defense of the thesis.