Environmental Aspects of Consumption Behavior and their Role in Individual Car Transport in Tourism

Tourism is dynamic and growing industry. In addition to its economic and cultural benefits, it also has downsides, such as emissions from transport, which significantly contribute to global warming. The European Union is therefore committing Member States to ending the production of internal combustion engine cars by 2050 as part of The European Green Deal. They will be replaced by zero-emission cars using alternative fuels, which currently include electricity and hydrogen. This decision is expected to have a significant impact on consumer preferences when choosing a new car in the near future, while at the same time changing travel habits based on the specific technical characteristics of zero-emission vehicles. The main objective of this paper is to assess the impact of consumers' pro-environmental mindset on electric vehicles. For this purpose, quantitative research in the form of a questionnaire survey based on the theory of planned behaviour is conducted. Results are analyzed using regression analysis and data comparison in IBM SPSS Statistics software and then modeled in IBM SPSS Amos graphics. The contribution of this paper is to assess which components of the theory of planned behavior are influenced by pro-environmental mindset and how strong the links between attitudes, subjective norms, perceived control and intentions are.