The Use of Corporate Social Responsibility in Micro and Small Enterprises

The thesis focuses on the level of social responsibility in micro and small enterprises in the hospitality industry and its impact on financial performance. It also examines how the demographic characteristics and personal interest of managers/owners influence the social responsibility. Through a questionnaire survey and statistical tests, it was found that micro and small enterprises are most committed to customer and employee care. The demographics of managers/owners do not influence social responsibility, but their interest in sustainable activities positively influences it. In the area of employee care, social responsibility affects the subjective financial performance of micro and small enterprises and acts as a mediating factor between managers' interest in sustainability and subjective financial performance. The paper concludes with recommendations for more effective and more sustainable operation of micro and small businesses in the hospitality industry in order to achieve a positive impact on employees, customers and communities.