Corporate Social Responsibility Initiatives and Their Effect on Consumers: Asahi in Europe
| Thesis title: | Corporate Social Responsibility Initiatives and Their Effect on Consumers: Asahi in Europe |
|---|---|
| Author: | White, Zachary Oliver |
| Thesis type: | Bachelor thesis |
| Supervisor: | Martínez Pantoja, Yadira Ixchel |
| Opponents: | Čajka, Radek |
| Thesis language: | English |
| Abstract: | Abstract: Corporate social responsibility has become a crucial aspect of modern business operations, especially the beer brewing industry. This thesis delves into the effect of CSR initiatives on consumer decision making, with a focus on Asahi group holdings in Europe. Data was collected through an online survey and was analyzed using descriptive statistic methods. The findings indicate a high awareness of Corporate Social Responsibility as a term, while revealing a gap in awareness of Asahi CSR initiatives. The findings and suggestions for Asahi aim to increase consumer awareness of CSR initiatives while targeting the suitable initiatives in order to maximize consumer engagement. |
| Keywords: | Consumer awareness; Communication; Corporate Social Responsibility; Sustainability; Brewing industry |
| Thesis title: | Corporate Social Responsibility Initiatives and Their Effect on Consumers: Asahi in Europe |
|---|---|
| Author: | White, Zachary Oliver |
| Thesis type: | Bakalářská práce |
| Supervisor: | Martínez Pantoja, Yadira Ixchel |
| Opponents: | Čajka, Radek |
| Thesis language: | English |
| Abstract: | Abstract: Corporate social responsibility has become a crucial aspect of modern business operations, especially the beer brewing industry. This thesis delves into the effect of CSR initiatives on consumer decision making, with a focus on Asahi group holdings in Europe. Data was collected through an online survey and was analyzed using descriptive statistic methods. The findings indicate a high awareness of Corporate Social Responsibility as a term, while revealing a gap in awareness of Asahi CSR initiatives. The findings and suggestions for Asahi aim to increase consumer awareness of CSR initiatives while targeting the suitable initiatives in order to maximize consumer engagement. |
| Keywords: | Corporate Social Responsibility; Consumer awareness; Sustainability; Communication; Brewing industry |
Information about study
| Study programme: | International Business |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of International Relations |
| Department: | Department of International Business |
Information on submission and defense
| Date of assignment: | 13. 9. 2023 |
|---|---|
| Date of submission: | 26. 4. 2024 |
| Date of defense: | 17. 6. 2024 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/85336/podrobnosti |