| Thesis title: |
Marketing trends and strategies in nutrition and health |
| Author: |
Kuliková, Sofia |
| Thesis type: |
Bachelor thesis |
| Supervisor: |
Bahles, Michael |
| Opponents: |
Escobar Rios, Andrea |
| Thesis language: |
English |
| Abstract: |
This thesis explores the impact of marketing strategies on consumer behaviors in the nutrition and health sector. Through a detailed analysis of existing case studies, it identifies successful tactics, patterns, and potential drawbacks in marketing campaigns. The aim of the study is to optimise strategies to increase consumer engagement and provide practical recommendations to bridge the gap between theory and practice. |
| Keywords: |
health and nutrition; marketing trends; case studies; marketing strategies ; digital marketing ; health belief model; social media marketing |
| Thesis title: |
Marketingové trendy a stratégie v oblasti výživy a zdravia |
| Author: |
Kuliková, Sofia |
| Thesis type: |
Bakalářská práce |
| Supervisor: |
Bahles, Michael |
| Opponents: |
Escobar Rios, Andrea |
| Thesis language: |
English |
| Abstract: |
Táto práca skúma vplyv marketingových stratégií na spotrebiteľské správanie v sektore výživy a zdravia. Prostredníctvom podrobnej analýzy existujúcich prípadových štúdií identifikuje úspešné taktiky, vzory a potenciálne nevýhody marketingových kampaní. Cieľom štúdie je optimalizovať stratégie na zvýšenie zapojenia spotrebiteľov a poskytnúť praktické odporúčania na preklenutie priepasti medzi teóriou a praxou. |
| Keywords: |
marketing na sociálnych sieťach ; výživa a zdravie ; marketingové trendy; prípadové štúdie; marketingové stratégie; digitálny marketing; health belief model |
Information about study
| Study programme: |
Mezinárodní obchod |
| Type of study programme: |
Bakalářský studijní program |
| Assigned degree: |
Bc. |
| Institutions assigning academic degree: |
Vysoká škola ekonomická v Praze |
| Faculty: |
Faculty of International Relations |
| Department: |
Department of International Business |
Information on submission and defense
| Date of assignment: |
6. 7. 2023 |
| Date of submission: |
26. 4. 2024 |
| Date of defense: |
2024 |
Files for download
The files will be available after the defense of the thesis.