Marketing communication of AC Sparta Praha
| Thesis title: | Marketingová komunikace AC Sparta Praha |
|---|---|
| Author: | Jůzová, Michaela |
| Thesis type: | Diplomová práce |
| Supervisor: | Zamazalová, Marcela |
| Opponents: | Křivda, Tomáš |
| Thesis language: | Česky |
| Abstract: | Tato práce pojednává o marketingové komunikaci českého prvoligového fotbalového klubu AC Sparta Praha. V práci jsou popsány jednotlivé komunikační směry: fanoušci, obchodní partneři, média a zaměstnanci. Nějvětší pozornost je věnována komunikaci s důrazem na fanoušky. V závěru je zhodnocení komunikační strategie klubu a doporučení pro efektivnější komunikaci. |
| Keywords: | AC Sparta Praha; Marketingová komunikace; Marketing sportu |
| Thesis title: | Marketing communication of AC Sparta Praha |
|---|---|
| Author: | Jůzová, Michaela |
| Thesis type: | Diploma thesis |
| Supervisor: | Zamazalová, Marcela |
| Opponents: | Křivda, Tomáš |
| Thesis language: | Česky |
| Abstract: | This work deals with marketing communication of famous football club AC Sparta Praha, playing the first football league in the Czech Republic. You can find 4 ways of communication: to fans, to media, to business partners and employees (players, management, ...). The biggest part of this work is dedicated to communication to fans. There are some results and proposals for more effective communication strategy at the end. |
| Keywords: | marketing communication; AC Sparta Praha; sport marketing |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Marketing |
Information on submission and defense
| Date of assignment: | 29. 5. 2008 |
|---|---|
| Date of submission: | 15. 12. 2008 |
| Date of defense: | 4. 2. 2009 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/15995/podrobnosti |