Digitalization of tourism in the hotel industry

This bachelor thesis aims to create recommendations for the introduction of new digital elements in the hotel Art Hotel Prague. It was necessary to set partial goals first. Communication with the hotel operator was initiated to determine the level of technology already in use at the selected hotel. A questionnaire survey was conducted to discover the preferences of potential customers. The theoretical and practical part focuses on technologies such as robots, chatbots and self-service kiosks, as well as mobile technologies, voice control and virtual reality. The importance of websites and social media is also mentioned, as well as the historical development of digitalization. A comparison of the results of the partial goals shows that the hotel is already partly digitalized and some of the digital technologies implemented correspond to customer preferences and demand. The recommendation for further digitalization of the hotel could help to improve customer satisfaction. However, it could also save time for personnel. The recommendation includes the introduction of a self-service kiosk, virtual tour and QR codes.