| Thesis title: |
Vztah generace Z k udržitelné módě |
| Author: |
Dušková, Jana |
| Thesis type: |
Diplomová práce |
| Supervisor: |
Halík, Jaroslav |
| Opponents: |
Postler, Milan |
| Thesis language: |
Česky |
| Abstract: |
Práce se zaměřuje na zjištění postojů generace Z v České republice k udržitelné módě. Kromě znalosti pojmů souvisejících s touto tématikou zkoumá také nákupní chování této cílové skupiny, preferenci značek i další nakládání s pořízeným oblečením. |
| Keywords: |
Generace Z; Udržitelná móda; Slow Fashion |
| Thesis title: |
Attitudes of generation Z towards sustainable fashion |
| Author: |
Dušková, Jana |
| Thesis type: |
Diploma thesis |
| Supervisor: |
Halík, Jaroslav |
| Opponents: |
Postler, Milan |
| Thesis language: |
Česky |
| Abstract: |
The thesis is focused on defining the attitudes of generation Z in the Czech Republic towards sustainable fashion. It focuses on the passive knowledge of terms related to this topic, as well as purchasing behavior of this target group, brand preferences and further use of the purchased clothing. |
| Keywords: |
Generation Z; Slow fashion; Sustainable fashion |
Information about study
| Study programme: |
Mezinárodní obchod |
| Type of study programme: |
Magisterský studijní program |
| Assigned degree: |
Ing. |
| Institutions assigning academic degree: |
Vysoká škola ekonomická v Praze |
| Faculty: |
Faculty of International Relations |
| Department: |
Department of International Business |
Information on submission and defense
| Date of assignment: |
25. 2. 2022 |
| Date of submission: |
26. 4. 2024 |
| Date of defense: |
2024 |
Files for download
The files will be available after the defense of the thesis.