Attitudes of generation Z towards sustainable fashion

Thesis title: Vztah generace Z k udržitelné módě
Author: Dušková, Jana
Thesis type: Diplomová práce
Supervisor: Halík, Jaroslav
Opponents: Postler, Milan
Thesis language: Česky
Abstract:
Práce se zaměřuje na zjištění postojů generace Z v České republice k udržitelné módě. Kromě znalosti pojmů souvisejících s touto tématikou zkoumá také nákupní chování této cílové skupiny, preferenci značek i další nakládání s pořízeným oblečením.
Keywords: Generace Z; Udržitelná móda; Slow Fashion
Thesis title: Attitudes of generation Z towards sustainable fashion
Author: Dušková, Jana
Thesis type: Diploma thesis
Supervisor: Halík, Jaroslav
Opponents: Postler, Milan
Thesis language: Česky
Abstract:
The thesis is focused on defining the attitudes of generation Z in the Czech Republic towards sustainable fashion. It focuses on the passive knowledge of terms related to this topic, as well as purchasing behavior of this target group, brand preferences and further use of the purchased clothing.
Keywords: Generation Z; Slow fashion; Sustainable fashion

Information about study

Study programme: Mezinárodní obchod
Type of study programme: Magisterský studijní program
Assigned degree: Ing.
Institutions assigning academic degree: Vysoká škola ekonomická v Praze
Faculty: Faculty of International Relations
Department: Department of International Business

Information on submission and defense

Date of assignment: 25. 2. 2022
Date of submission: 26. 4. 2024
Date of defense: 11. 6. 2024
Identifier in the InSIS system: https://insis.vse.cz/zp/79929/podrobnosti

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