Communication mixture of CzechTourism organisation
Thesis title: | Marketing v rámci kongresového a incentivního turismu České centrály cestovního ruchu |
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Author: | Papugová, Kateřina |
Thesis type: | Diplomová práce |
Supervisor: | Koudelka, Jan |
Opponents: | Stříteský, Václav |
Thesis language: | Česky |
Abstract: | Diplomová práce na katedře marketingu zabývající se komunikačním mixem neziskové organizace. |
Keywords: | komunikace; cestovní ruch; marketing |
Thesis title: | Communication mixture of CzechTourism organisation |
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Author: | Papugová, Kateřina |
Thesis type: | Diploma thesis |
Supervisor: | Koudelka, Jan |
Opponents: | Stříteský, Václav |
Thesis language: | Česky |
Abstract: | Final thesis relating to the communication of non profit organisation. |
Keywords: | communication; tourism; marketing |
Information about study
Study programme: | Ekonomika a management/Podniková ekonomika a management |
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Type of study programme: | Magisterský studijní program |
Assigned degree: | Ing. |
Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
Faculty: | Faculty of Business Administration |
Department: | Department of Marketing |
Information on submission and defense
Date of assignment: | 9. 4. 2008 |
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Date of submission: | 15. 5. 2009 |
Date of defense: | 4. 2. 2009 |
Identifier in the InSIS system: | https://insis.vse.cz/zp/15214/podrobnosti |