Social media analysis of state institutions

This bachelor thesis analyses the social networks of public institutions in the Czech Republic with an emphasis on the efficiency of the use of financial resources. The aim was to find out how different state institutions manage their social networks, what financial resources they spend on this activity and also to create a comparison between these institutions. The method involved the collection of qualitative and quantitative data, including a questionnaire survey and analysis of social networks of selected institutions. The work revealed that all institutions manage their social networks themselves, indicating a desire for self-control. The costs of social networks vary considerably across institutions and the study showed that some entities are unable to quantify these costs. This points to potential weaknesses in monitoring and evaluation of the resources invested. The paper concludes that further research is needed to gain a deeper understanding, which should focus on further data collection and specific aspects of communication across public sector institutions. This study contributes to the understanding of the use of social media in and highlights the importance of effective use of these platforms for transparency and communication with the public.