Research of the GE Money Brand - Rebranding and Olympic Campaign
| Thesis title: | Výzkum značky GE Money - rebranding a olympijská kampaň |
|---|---|
| Author: | Belica, Michal |
| Thesis type: | Diplomová práce |
| Supervisor: | Postler, Milan |
| Opponents: | Zamazalová, Marcela |
| Thesis language: | Česky |
| Abstract: | Značka a logo - vysvětlení pojmů. Řízení značky a rebranding. General Electric, GE Money. Výzkum značky GE Money na základě výsledků výzkumu z let 2006 a 2008. |
| Keywords: | Rebranding; Značka; Výzkum značky |
| Thesis title: | Research of the GE Money Brand - Rebranding and Olympic Campaign |
|---|---|
| Author: | Belica, Michal |
| Thesis type: | Diploma thesis |
| Supervisor: | Postler, Milan |
| Opponents: | Zamazalová, Marcela |
| Thesis language: | Česky |
| Abstract: | Brand, logo - explanation. Brand management and rebranding. General Electric, GE Money. Research of the GE Money Brand in 2006 and 2008. |
| Keywords: | Brand; Brand Research; Rebranding |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of International Relations |
| Department: | Department of Retailing and Commercial Communications |
Information on submission and defense
| Date of assignment: | 17. 12. 2008 |
|---|---|
| Date of submission: | 18. 12. 2008 |
| Date of defense: | 19. 1. 2009 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/17791/podrobnosti |