The Creative Process of Czech Filmmakers: Insight versus Production Model

Creativity offers a wide spectrum of areas for exploration. Although it is a crucial factor in arts, few creatives truly understand these processes. Therefore, the aim of this bachelor thesis is to understand the creative processes of the young generation of Czech filmmakers and to identify the elements that optimize their creative performance. For research, it employs the qualitative method of in-depth interviews, which are subsequently analyzed and applied to the Insight and Production mental models theory, which describes specific approaches to idea generation. This analysis identifies four basic directions of filmmakers' implicit theories of creativity and finds that observation, music, and consultation are significant elements influencing creativity. The findings further suggest that the abundance or lack of time has a greater impact on filmmakers' performance than their mental models. The dominant model for most filmmakers is the Insight model, yet they also use the Production model primarily for validating their ideas. The ability to combine models is a good prerequisite for creative performance. The conclusions of the thesis provide a comprehensive view of filmmakers' creative processes, offer a list of elements for improving their creative processes, and provide stimuli for reflection and better understanding of their own creativity.