The bachelor thesis focuses on redesigning the Studio Pilates website using UX and UI methods. The aim is to improve the site's clarity and navigation, update its outdated look, and align its visual identity with the studio's newly reconstructed spaces. A secondary goal is to provide a theoretical foundation in UX and introduce the basic methods used for research and the redesign process. To achieve these goals, an analysis of the current website was conducted from both a general and... show full abstractThe bachelor thesis focuses on redesigning the Studio Pilates website using UX and UI methods. The aim is to improve the site's clarity and navigation, update its outdated look, and align its visual identity with the studio's newly reconstructed spaces. A secondary goal is to provide a theoretical foundation in UX and introduce the basic methods used for research and the redesign process. To achieve these goals, an analysis of the current website was conducted from both a general and heuristic perspective. Additionally, a direct competition analysis was carried out using the SWOT method, and a sitemap for the future website was created. Based on interviews with the studio's target audience and the client, a persona of a typical Studio Pilates client was developed and applied in designing both low and high-fidelity prototypes. The outcome of the thesis is a high-fidelity responsive design of the Studio Pilates website in the Figma application, which was tested with both the target audience and the client. |