Exploring the Impact of Country of Origin on Turkish Consumer Perceptions in the Automotive Industry
Thesis title: | Exploring the Impact of Country of Origin on Turkish Consumer Perceptions in the Automotive Industry |
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Author: | Buğur, Ozan |
Thesis type: | Diploma thesis |
Supervisor: | Vinš, Marek |
Opponents: | Plíhal, Pavel |
Thesis language: | English |
Abstract: | The extensive network of research on the influence of Country of Origin (COO) and Country of Manufacturing (COM) has covered various product groups, yet its focus on the Turkish automotive industry and consumers remains to be accomplished. This research provides a literature background enriched with contemporary perspectives on Turkey’s automotive industry and the aspects of Turkish consumer behaviour. Through a quantitative approach employing a questionnaire, it investigates the extent to which COO and COM shape Turkish car buyers' evaluations, particularly concerning pricing and quality perceptions. Additionally, the study explores the relationship of COO and COM with sociocultural factors such as social class, nationalism, ethnocentrism, avoidance, and skepticism. In summary, this study provides an insightful contribution to future literature and management practices. |
Keywords: | country of origin; automotive industry; turkish consumer |
Thesis title: | Exploring the Impact of Country of Origin on Turkish Consumer Perceptions in the Automotive Industry |
---|---|
Author: | Buğur, Ozan |
Thesis type: | Diplomová práce |
Supervisor: | Vinš, Marek |
Opponents: | Plíhal, Pavel |
Thesis language: | English |
Abstract: | The extensive network of research on the influence of Country of Origin (COO) and Country of Manufacturing (COM) has covered various product groups, yet its focus on the Turkish automotive industry and consumers remains to be accomplished. This research provides a literature background enriched with contemporary perspectives on Turkey’s automotive industry and the aspects of Turkish consumer behaviour. Through a quantitative approach employing a questionnaire, it investigates the extent to which COO and COM shape Turkish car buyers' evaluations, particularly concerning pricing and quality perceptions. Additionally, the study explores the relationship of COO and COM with sociocultural factors such as social class, nationalism, ethnocentrism, avoidance, and skepticism. In summary, this study provides an insightful contribution to future literature and management practices. |
Keywords: | country of origin; automotive industry ; turkish consumer |
Information about study
Study programme: | Management |
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Type of study programme: | Magisterský studijní program |
Assigned degree: | Ing. |
Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
Faculty: | Faculty of Business Administration |
Department: | Department of Logistics |
Information on submission and defense
Date of assignment: | 22. 11. 2023 |
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Date of submission: | 13. 5. 2024 |
Date of defense: | 13. 6. 2024 |
Identifier in the InSIS system: | https://insis.vse.cz/zp/86607/podrobnosti |