Exploring the Impact of Country of Origin on Turkish Consumer Perceptions in the Automotive Industry

Thesis title: Exploring the Impact of Country of Origin on Turkish Consumer Perceptions in the Automotive Industry
Author: Buğur, Ozan
Thesis type: Diploma thesis
Supervisor: Vinš, Marek
Opponents: Plíhal, Pavel
Thesis language: English
Abstract:
The extensive network of research on the influence of Country of Origin (COO) and Country of Manufacturing (COM) has covered various product groups, yet its focus on the Turkish automotive industry and consumers remains to be accomplished. This research provides a literature background enriched with contemporary perspectives on Turkey’s automotive industry and the aspects of Turkish consumer behaviour. Through a quantitative approach employing a questionnaire, it investigates the extent to which COO and COM shape Turkish car buyers' evaluations, particularly concerning pricing and quality perceptions. Additionally, the study explores the relationship of COO and COM with sociocultural factors such as social class, nationalism, ethnocentrism, avoidance, and skepticism. In summary, this study provides an insightful contribution to future literature and management practices.
Keywords: country of origin; automotive industry; turkish consumer
Thesis title: Exploring the Impact of Country of Origin on Turkish Consumer Perceptions in the Automotive Industry
Author: Buğur, Ozan
Thesis type: Diplomová práce
Supervisor: Vinš, Marek
Opponents: Plíhal, Pavel
Thesis language: English
Abstract:
The extensive network of research on the influence of Country of Origin (COO) and Country of Manufacturing (COM) has covered various product groups, yet its focus on the Turkish automotive industry and consumers remains to be accomplished. This research provides a literature background enriched with contemporary perspectives on Turkey’s automotive industry and the aspects of Turkish consumer behaviour. Through a quantitative approach employing a questionnaire, it investigates the extent to which COO and COM shape Turkish car buyers' evaluations, particularly concerning pricing and quality perceptions. Additionally, the study explores the relationship of COO and COM with sociocultural factors such as social class, nationalism, ethnocentrism, avoidance, and skepticism. In summary, this study provides an insightful contribution to future literature and management practices.
Keywords: country of origin; automotive industry ; turkish consumer

Information about study

Study programme: Management
Type of study programme: Magisterský studijní program
Assigned degree: Ing.
Institutions assigning academic degree: Vysoká škola ekonomická v Praze
Faculty: Faculty of Business Administration
Department: Department of Logistics

Information on submission and defense

Date of assignment: 22. 11. 2023
Date of submission: 13. 5. 2024
Date of defense: 13. 6. 2024
Identifier in the InSIS system: https://insis.vse.cz/zp/86607/podrobnosti

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