Strategic analysis of Porsche AG: luxury EV market
| Thesis title: | Strategic analysis of Porsche AG: luxury EV market |
|---|---|
| Author: | Serhiienko, Yevhenii |
| Thesis type: | Bachelor thesis |
| Supervisor: | Bruder Badie, Natálie |
| Opponents: | Machek, Ondřej |
| Thesis language: | English |
| Abstract: | Electric vehicles have become the backbone of sustainable transportation in the rapidly evolving automotive world. The luxury electric vehicle segment, particularly, is seeing significant growth, with high-end manufacturers vying for market dominance. This thesis examines in detail the strategic positioning of Porsche AG, a renowned luxury car manufacturer, in the luxury electric vehicle market. The company's competitive advantages and potential challenges are examined by a comprehensive analysis of Porsche's strategic initiatives. The study uses various strategic tools, including SWOT analysis, Porter's Five Forces, and PEST analysis, to provide a holistic view of Porsche's position in the luxury electric vehicle ecosystem. The thesis concludes with practical recommendations for Porsche AG management to strengthen its position in the luxury electric vehicle segment. |
| Keywords: | Luxury EV market; Automotive industry; Strategic analysis; Porsche AG |
| Thesis title: | Strategic analysis of Porsche AG: luxury EV market |
|---|---|
| Author: | Serhiienko, Yevhenii |
| Thesis type: | Bakalářská práce |
| Supervisor: | Bruder Badie, Natálie |
| Opponents: | Machek, Ondřej |
| Thesis language: | English |
| Abstract: | Electric vehicles have become the backbone of sustainable transportation in the rapidly evolving automotive world. The luxury electric vehicle segment, particularly, is seeing significant growth, with high-end manufacturers vying for market dominance. This thesis examines in detail the strategic positioning of Porsche AG, a renowned luxury car manufacturer, in the luxury electric vehicle market. The company's competitive advantages and potential challenges are examined by a comprehensive analysis of Porsche's strategic initiatives. The study uses various strategic tools, including SWOT analysis, Porter's Five Forces, and PEST analysis, to provide a holistic view of Porsche's position in the luxury electric vehicle ecosystem. The thesis concludes with practical recommendations for Porsche AG management to strengthen its position in the luxury electric vehicle segment. |
| Keywords: | Strategic analysis; Porsche AG; Automotive industry; Luxury EV market |
Information about study
| Study programme: | Bachelor of Business Administration |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of strategy |
Information on submission and defense
| Date of assignment: | 1. 1. 2024 |
|---|---|
| Date of submission: | 15. 5. 2024 |
| Date of defense: | 11. 6. 2024 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/87910/podrobnosti |