Thesis title: |
Business Model Innovation of Selected Textile Company |
Author: |
Mammadov, Toghrul |
Thesis type: |
Bachelor thesis |
Supervisor: |
Kubíček, Aleš |
Opponents: |
- |
Thesis language: |
English |
Abstract: |
This bachelor thesis covers the business model innovation (BMI) for a newly launched private textile company called "Battido," which currently focusing on using social networks for sales. he project will cover the Business Model Canvas (BMC) for analysing and refining Battido's business strategy, including the macro and microeconomic factors, internal analysis, and a new marketing plan, incorporating the SWOT and PEST analyses. In the practical part, these strategic analytical tools aim to enhance the company’s market competitiveness and demonstrate the challenges and competitive advantages of “Battido” by aligning technological advances, customer needs / preferences, and current economic conditions in the home country where the business is operating. In conclusion, the results demonstrating that dynamics, responsive approach to BMI, integrated with digital marketing strategies and e-commerce, can significantly enhance “Battido’s market position and sustainability. |
Keywords: |
Business Model Innovation (BMI); Strategy; Competitive Advantage; E-commerce; Textile |
Thesis title: |
Business Model Innovation of Selected Textile Company |
Author: |
Mammadov, Toghrul |
Thesis type: |
Bakalářská práce |
Supervisor: |
Kubíček, Aleš |
Opponents: |
- |
Thesis language: |
English |
Abstract: |
This bachelor thesis covers the business model innovation (BMI) for a newly launched private textile company called "Battido," which currently focusing on using social networks for sales. he project will cover the Business Model Canvas (BMC) for analysing and refining Battido's business strategy, including the macro and microeconomic factors, internal analysis, and a new marketing plan, incorporating the SWOT and PEST analyses. In the practical part, these strategic analytical tools aim to enhance the company’s market competitiveness and demonstrate the challenges and competitive advantages of “Battido” by aligning technological advances, customer needs / preferences, and current economic conditions in the home country where the business is operating. In conclusion, the results demonstrating that dynamics, responsive approach to BMI, integrated with digital marketing strategies and e-commerce, can significantly enhance “Battido’s market position and sustainability. |
Keywords: |
Textile; Business Model Innovation (BMI); Strategy; Competitive Advantage; E-commerce |
Information about study
Study programme: |
Bachelor of Business Administration |
Type of study programme: |
Bakalářský studijní program |
Assigned degree: |
Bc. |
Institutions assigning academic degree: |
Vysoká škola ekonomická v Praze |
Faculty: |
Faculty of Business Administration |
Department: |
Department of strategy |
Information on submission and defense
Date of assignment: |
26. 2. 2024 |
Date of submission: |
15. 5. 2024 |
Date of defense: |
2024 |
Files for download
The files will be available after the defense of the thesis.