Business Model Innovation of Selected Textile Company

Thesis title: Business Model Innovation of Selected Textile Company
Author: Mammadov, Toghrul
Thesis type: Bachelor thesis
Supervisor: Kubíček, Aleš
Opponents: -
Thesis language: English
Abstract:
This bachelor thesis covers the business model innovation (BMI) for a newly launched private textile company called "Battido," which currently focusing on using social networks for sales. he project will cover the Business Model Canvas (BMC) for analysing and refining Battido's business strategy, including the macro and microeconomic factors, internal analysis, and a new marketing plan, incorporating the SWOT and PEST analyses. In the practical part, these strategic analytical tools aim to enhance the company’s market competitiveness and demonstrate the challenges and competitive advantages of “Battido” by aligning technological advances, customer needs / preferences, and current economic conditions in the home country where the business is operating. In conclusion, the results demonstrating that dynamics, responsive approach to BMI, integrated with digital marketing strategies and e-commerce, can significantly enhance “Battido’s market position and sustainability.
Keywords: Business Model Innovation (BMI); Strategy; Competitive Advantage; E-commerce; Textile
Thesis title: Business Model Innovation of Selected Textile Company
Author: Mammadov, Toghrul
Thesis type: Bakalářská práce
Supervisor: Kubíček, Aleš
Opponents: -
Thesis language: English
Abstract:
This bachelor thesis covers the business model innovation (BMI) for a newly launched private textile company called "Battido," which currently focusing on using social networks for sales. he project will cover the Business Model Canvas (BMC) for analysing and refining Battido's business strategy, including the macro and microeconomic factors, internal analysis, and a new marketing plan, incorporating the SWOT and PEST analyses. In the practical part, these strategic analytical tools aim to enhance the company’s market competitiveness and demonstrate the challenges and competitive advantages of “Battido” by aligning technological advances, customer needs / preferences, and current economic conditions in the home country where the business is operating. In conclusion, the results demonstrating that dynamics, responsive approach to BMI, integrated with digital marketing strategies and e-commerce, can significantly enhance “Battido’s market position and sustainability.
Keywords: Textile; Business Model Innovation (BMI); Strategy; Competitive Advantage; E-commerce

Information about study

Study programme: Bachelor of Business Administration
Type of study programme: Bakalářský studijní program
Assigned degree: Bc.
Institutions assigning academic degree: Vysoká škola ekonomická v Praze
Faculty: Faculty of Business Administration
Department: Department of strategy

Information on submission and defense

Date of assignment: 26. 2. 2024
Date of submission: 15. 5. 2024
Date of defense: 2024

Files for download

The files will be available after the defense of the thesis.

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