Impact of Online Communication Platforms on the Effectiveness of Internal Communication in a Fast-Food Chain

This bachelor's thesis explores the dynamics of digital communication tools in the internal operations of a fast food chain, aiming to uncover the complex impact of these technologies on organizational efficiency and employee engagement. The thesis analyzes internal communication within a selected fast food chain. Using a mixed-methods approach, combining quantitative data from structured surveys with qualitative insights from in-depth interviews, the study identifies current issues and examines their underlying causes in the context of digital internal communication. The theoretical framework provides a comprehensive overview of current trends and best practices in organizational digital communication tools, laying the groundwork for empirical research in the chosen fast food company. The practical analysis reveals specific communication barriers and inefficiencies, leading to a set of tailored recommendations designed to enhance communication efficiency. The results indicated that effective internal communication improves employee performance and satisfaction, while the implementation of digital tools can reduce information noise and increase awareness; the conclusion is that quality communication strategies are crucial for overall organizational efficiency. The findings contribute to the broader discourse on optimizing digital communication platforms to improve organizational performance and employee satisfaction, offering actionable strategies for businesses not only in the fast food sector.