GenAI in SMEs: Navigating Implementation Challenges in Selected European Contexts
| Thesis title: | GenAI in SMEs: Navigating Implementation Challenges in Selected European Contexts |
|---|---|
| Author: | Santoro, Lorenzo |
| Thesis type: | Diploma thesis |
| Supervisor: | Kania, Karolina Anna |
| Opponents: | Tkáčik, Marcel |
| Thesis language: | English |
| Abstract: | This thesis concentrates on the barriers and challenges small and medium enterprises (SMEs) in the Italian Market face in implementing Generative AI (GenAI) tools. It explores different obstacles (technical, operational, and financial among others) that these businesses encounter, highlighting different approaches to GenAI adoption in SMEs. |
| Keywords: | Small and Medium Enterprises; Italian Market; Generative AI |
| Thesis title: | GenAI in SMEs: Navigating Implementation Challenges in Selected European Contexts |
|---|---|
| Author: | Santoro, Lorenzo |
| Thesis type: | Diplomová práce |
| Supervisor: | Kania, Karolina Anna |
| Opponents: | Tkáčik, Marcel |
| Thesis language: | English |
| Abstract: | Tato práce se zaměřuje na překážky a výzvy malých a středních podniků (MSP) na italském trhu při zavádění nástrojů Generative AI (GenAI). Zkoumá různé překážky (technické, provozní a finanční, mimo jiné), se kterými se tyto podniky setkávají, a zdůrazňuje různé přístupy k přijetí GenAI v malých a středních podnicích. |
| Keywords: | Small and Medium Enterprises; Generative AI; Italian Market |
Information about study
| Study programme: | International Management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of strategy |
Information on submission and defense
| Date of assignment: | 18. 1. 2024 |
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| Date of submission: | 15. 5. 2024 |
| Date of defense: | 18. 6. 2024 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/87141/podrobnosti |