The use of artificial intelligence tools and their impact on business management

This thesis focuses on the analysis of the use of Artificial Intelligence (AI) in the business environment with an emphasis on the benefits, challenges and limitations of AI. The aim is to provide a comprehensive view of the topic and to formulate recommendations for managers when implementing AI in corporate strategy. The methodology combines theoretical research and qualitative research through structured interviews with managers of Czech companies, their subsequent transcription, and finally data coding through MAXQDA. A total of 9 interviews were conducted, 8 of which took place online through the Google Meet platform and 1 interview took place in the form of a face-to-face meeting in a café. The experience of the respondents in this work suggests that the active use of artificial intelligence has been beneficial to businesses. They see it as a necessary tool for their success. The respondents' examples show that it can pay off for smaller and medium-sized businesses to implement simpler tools gradually, and to focus strategically on areas with the greatest potential for AI application. Communication with employees and flexible adaptation to change were key to the successful implementation of AI in the selected enterprises. The conclusions of the paper highlight the need to respect the challenges and limitations of this technology, both according to other authors in the literature review and the experiences of the respondents. Overall, it is recommended not only to implement AI effectively in business processes, but also to manage organizational changes properly and maintain communication with employees in order to achieve maximum results and minimize any negative impacts. However, this cannot automatically be recommended for all companies, as it is possible that some may not find value in using AI.