Project Sport in Art

The bachelor thesis analyses the Sport in Art project, which connects the fields of sport and art and explores their mutual relationship and impact on society. The aim of the thesis is to examine how effectively the Sport in Art project is working, whether it is achieving its vision and goals, whether it is financially sustainable and how it is contributing to the connection between sport and art. The project is financially sustainable, makes effective use of marketing strategies, promotes the development of social and cultural engagement between athletes and artists, and builds a solid foundation to meet its long-term goal. The thesis offers a comprehensive view of how sport and art can be used as a marketing and communication tool and provides recommendations for the further development of the Sport in Art project.