This bachelor's thesis focuses on the fundamental analysis of Alphabet, Inc. stock. The aim of this thesis is to perform a complex fundamental analysis, including global, sectoral, and company analysis. The first chapter analyzes selected macroeconomic indicators and their correlation with the stock market. The second chapter discusses sector-specific factors. The third chapter is examining qualitative and quantitative corporate factors. In the quantitative analysis part there are chosen mo... show full abstractThis bachelor's thesis focuses on the fundamental analysis of Alphabet, Inc. stock. The aim of this thesis is to perform a complex fundamental analysis, including global, sectoral, and company analysis. The first chapter analyzes selected macroeconomic indicators and their correlation with the stock market. The second chapter discusses sector-specific factors. The third chapter is examining qualitative and quantitative corporate factors. In the quantitative analysis part there are chosen models for determining the intrinsic value of the stock is determined whether the stock is undervalued or overvalued. Finally, an investment recommendation to buy or sell the stock is formulated. |