| Thesis title: |
City branding of Helsinki |
| Author: |
Turnovská, Kateřina |
| Thesis type: |
Diploma thesis |
| Supervisor: |
San José Iglesias, Rafael |
| Opponents: |
- |
| Thesis language: |
English |
| Abstract: |
The aims of the thesis are to examine the city branding of Helsinki from the city managers’ point of view and to understand how the city brand of Helsinki is perceived among international students. The thesis uses a mix of qualitative and quantitative research to fulfill the aims. A set of interviews with the city managers was conducted and a survey was distributed among international students in Finland. Based on the findings, conclusions and specific recommendations were formed. |
| Keywords: |
Helsinki; city branding; city brand image; city brand identity |
| Thesis title: |
Branding města Helsinki |
| Author: |
Turnovská, Kateřina |
| Thesis type: |
Diplomová práce |
| Supervisor: |
San José Iglesias, Rafael |
| Opponents: |
- |
| Thesis language: |
English |
| Abstract: |
Hlavním cílem této práce je zjistit, jaký je branding města Helsinky z pohledu city brand manažerů. Vedlejším cílem je poté zjistit, jak je značka města Helsinky vnímána mezi mezinárodními studenty ve Finsku. Tyto cíle jsou dosaženy pomocí kombinace kvalitativního a kvantitativního výzkumu: hloubkových rozhovorů s city brand manažery a dotazníkového šetření. Na základě výzkumu jsou poté formovány závěry a konkrétní doporučení. |
| Keywords: |
Helsinky; city branding; image značky; identita značky |
Information about study
| Study programme: |
Mezinárodní obchod |
| Type of study programme: |
Magisterský studijní program |
| Assigned degree: |
Ing. |
| Institutions assigning academic degree: |
Vysoká škola ekonomická v Praze |
| Faculty: |
Faculty of International Relations |
| Department: |
Department of International Business |
Information on submission and defense
| Date of assignment: |
1. 9. 2023 |
| Date of submission: |
20. 6. 2024 |
| Date of defense: |
2024 |
Files for download
The files will be available after the defense of the thesis.