Value perception: managing and measuring value from the project and product management perspective
Thesis title: | Value perception: managing and measuring value from the project and product management perspective |
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Author: | Kosovrasti, Ergys |
Thesis type: | Diploma thesis |
Supervisor: | Kučera, Jan |
Opponents: | Takáčová, Gabriela |
Thesis language: | English |
Abstract: | The master thesis explores the notion of value while focusing on how value is perceived, managed, and measured throughout the project and product lifecycle. The research continues by analyzing the context of startups and small companies regarding value management practices, with the aim of creating a set of supportive guidelines. Interviews and a workshop session with participants from a SaaS startup company were conducted to gather and incorporate real-world perspectives into the research. The research utilizes methodologies such as a Systematic Literature Review and an adaptation of the Design Science Research Methodology to achieve its objectives, resulting in the creation of an artifact. The artifact serves as a starting point for creating a comprehensive guide aimed at value management practices in startups and small companies and remains available in a public GitHub repository, enabling continuous updates to reflect the current state of best practices and emerging trends. |
Keywords: | Product Management; Value Management; Guidelines for startups and small companies; Project Management |
Thesis title: | Value perception: managing and measuring value from the project and product management perspective |
---|---|
Author: | Kosovrasti, Ergys |
Thesis type: | Diplomová práce |
Supervisor: | Kučera, Jan |
Opponents: | Takáčová, Gabriela |
Thesis language: | English |
Abstract: | The master thesis explores the notion of value while focusing on how value is perceived, managed, and measured throughout the project and product lifecycle. The research continues by analyzing the context of startups and small companies regarding value management practices, with the aim of creating a set of supportive guidelines. Interviews and a workshop session with participants from a SaaS startup company were conducted to gather and incorporate real-world perspectives into the research. The research utilizes methodologies such as a Systematic Literature Review and an adaptation of the Design Science Research Methodology to achieve its objectives, resulting in the creation of an artifact. The artifact serves as a starting point for creating a comprehensive guide aimed at value management practices in startups and small companies and remains available in a public GitHub repository, enabling continuous updates to reflect the current state of best practices and emerging trends. |
Keywords: | Project Management; Product Management; Value Management; Guidelines for startups and small companies |
Information about study
Study programme: | Information Systems Management |
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Type of study programme: | Magisterský studijní program |
Assigned degree: | Ing. |
Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
Faculty: | Faculty of Informatics and Statistics |
Department: | Department of Information Technologies |
Information on submission and defense
Date of assignment: | 6. 10. 2023 |
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Date of submission: | 26. 6. 2024 |
Date of defense: | 28. 8. 2024 |
Identifier in the InSIS system: | https://insis.vse.cz/zp/85835/podrobnosti |