Value perception: managing and measuring value from the project and product management perspective

Thesis title: Value perception: managing and measuring value from the project and product management perspective
Author: Kosovrasti, Ergys
Thesis type: Diploma thesis
Supervisor: Kučera, Jan
Opponents: Takáčová, Gabriela
Thesis language: English
Abstract:
The master thesis explores the notion of value while focusing on how value is perceived, managed, and measured throughout the project and product lifecycle. The research continues by analyzing the context of startups and small companies regarding value management practices, with the aim of creating a set of supportive guidelines. Interviews and a workshop session with participants from a SaaS startup company were conducted to gather and incorporate real-world perspectives into the research. The research utilizes methodologies such as a Systematic Literature Review and an adaptation of the Design Science Research Methodology to achieve its objectives, resulting in the creation of an artifact. The artifact serves as a starting point for creating a comprehensive guide aimed at value management practices in startups and small companies and remains available in a public GitHub repository, enabling continuous updates to reflect the current state of best practices and emerging trends.
Keywords: Product Management; Value Management; Guidelines for startups and small companies; Project Management
Thesis title: Value perception: managing and measuring value from the project and product management perspective
Author: Kosovrasti, Ergys
Thesis type: Diplomová práce
Supervisor: Kučera, Jan
Opponents: Takáčová, Gabriela
Thesis language: English
Abstract:
The master thesis explores the notion of value while focusing on how value is perceived, managed, and measured throughout the project and product lifecycle. The research continues by analyzing the context of startups and small companies regarding value management practices, with the aim of creating a set of supportive guidelines. Interviews and a workshop session with participants from a SaaS startup company were conducted to gather and incorporate real-world perspectives into the research. The research utilizes methodologies such as a Systematic Literature Review and an adaptation of the Design Science Research Methodology to achieve its objectives, resulting in the creation of an artifact. The artifact serves as a starting point for creating a comprehensive guide aimed at value management practices in startups and small companies and remains available in a public GitHub repository, enabling continuous updates to reflect the current state of best practices and emerging trends.
Keywords: Project Management; Product Management; Value Management; Guidelines for startups and small companies

Information about study

Study programme: Information Systems Management
Type of study programme: Magisterský studijní program
Assigned degree: Ing.
Institutions assigning academic degree: Vysoká škola ekonomická v Praze
Faculty: Faculty of Informatics and Statistics
Department: Department of Information Technologies

Information on submission and defense

Date of assignment: 6. 10. 2023
Date of submission: 26. 6. 2024
Date of defense: 28. 8. 2024
Identifier in the InSIS system: https://insis.vse.cz/zp/85835/podrobnosti

Files for download

    Last update: