Competitive Analysis of Online Grocery Markets in the Baltic States

Thesis title: Competitive Analysis of Online Grocery Markets in the Baltic States
Author: Kovacova, Irina
Thesis type: Diploma thesis
Supervisor: Černý, Jan
Opponents: Molnár, Zdeněk
Thesis language: English
Abstract:
The aim of this thesis is to offer a comprehensive analysis of the online grocery market in the Baltic States using competitive intelligence practices and tools. The thesis applies the theoretical frameworks of competitive intelligence to analyse basic market dimensions such as market size, market shares, trends and competition. It examines the e-commerce landscape across different periods, including pre-COVID, COVID, and post-COVID eras, and compares the Baltic States' e-commerce development to other regions. The research includes detailed insights into the largest online grocery market players, Barbora and Rimi Baltic, and uses Porter’s Five Forces framework to evaluate industry dynamics. Additionally, it explores differences in logistics, payment options, loyalty programs and website performance between the key players. The study seeks to provide valuable insights for current industry players and newcomers, enhancing comprehension of the evolving online grocery market in the Baltic States.
Keywords: competitive intelligence; market share; online grocery market; Baltic States; e-commerce development
Thesis title: Competitive Analysis of Online Grocery Markets in the Baltic States
Author: Kovacova, Irina
Thesis type: Diplomová práce
Supervisor: Černý, Jan
Opponents: Molnár, Zdeněk
Thesis language: English
Abstract:
The aim of this thesis is to offer a comprehensive analysis of the online grocery market in the Baltic States using competitive intelligence practices and tools. The thesis applies the theoretical frameworks of competitive intelligence to analyse basic market dimensions such as market size, market shares, trends and competition. It examines the e-commerce landscape across different periods, including pre-COVID, COVID, and post-COVID eras, and compares the Baltic States' e-commerce development to other regions. The research includes detailed insights into the largest online grocery market players, Barbora and Rimi Baltic, and uses Porter’s Five Forces framework to evaluate industry dynamics. Additionally, it explores differences in logistics, payment options, loyalty programs and website performance between the key players. The study seeks to provide valuable insights for current industry players and newcomers, enhancing comprehension of the evolving online grocery market in the Baltic States.
Keywords: competitive intelligence; market share; online grocery market; Baltic States; e-commerce development

Information about study

Study programme: Information Systems Management
Type of study programme: Magisterský studijní program
Assigned degree: Ing.
Institutions assigning academic degree: Vysoká škola ekonomická v Praze
Faculty: Faculty of Informatics and Statistics
Department: Department of Information Technologies

Information on submission and defense

Date of assignment: 30. 10. 2023
Date of submission: 27. 6. 2024
Date of defense: 26. 8. 2024
Identifier in the InSIS system: https://insis.vse.cz/zp/86326/podrobnosti

Files for download

    Last update: