Utilizing analytics within the realm of e-commerce to manage the procurement
| Thesis title: | Utilizing analytics within the realm of e-commerce to manage the procurement |
|---|---|
| Author: | Hnatchuk, Alina |
| Thesis type: | Diploma thesis |
| Supervisor: | Potančok, Martin |
| Opponents: | Teplý, Lukáš |
| Thesis language: | English |
| Abstract: | The thesis focuses on examining the utilizing of data analytics in e-commerce specifically for product supply management. The initial section of the qualification work explores the capabilities and methods of data analytics, discussing its applications across various fields and emphasizing its relevance in e-commerce. The second section delves into the supply chain, analysing its management through analytics and investigating tools for data analytics in e-commerce. The third section provides a synthesis of the findings regarding the influence of data analytics on e-commerce. It includes an analysis of the application of Google Analytics and Noibu. The object of study is an e-commerce project, with the research centring on the impact of data analytics from both the supplier and end-user perspectives. |
| Keywords: | Data analytics; E-commerce; Procurement management |
| Thesis title: | Utilizing analytics within the realm of e-commerce to manage the procurement |
|---|---|
| Author: | Hnatchuk, Alina |
| Thesis type: | Diplomová práce |
| Supervisor: | Potančok, Martin |
| Opponents: | Teplý, Lukáš |
| Thesis language: | English |
| Abstract: | The thesis focuses on examining the utilizing of data analytics in e-commerce specifically for product supply management. The initial section of the qualification work explores the capabilities and methods of data analytics, discussing its applications across various fields and emphasizing its relevance in e-commerce. The second section delves into the supply chain, analysing its management through analytics and investigating tools for data analytics in e-commerce. The third section provides a synthesis of the findings regarding the influence of data analytics on e-commerce. It includes an analysis of the application of Google Analytics and Noibu. The object of study is an e-commerce project, with the research centring on the impact of data analytics from both the supplier and end-user perspectives. |
| Keywords: | Data analytics; E-commerce; Procurement management |
Information about study
| Study programme: | Information Systems Management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Informatics and Statistics |
| Department: | Department of Information Technologies |
Information on submission and defense
| Date of assignment: | 29. 10. 2023 |
|---|---|
| Date of submission: | 27. 6. 2024 |
| Date of defense: | 27. 8. 2024 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/86296/podrobnosti |