Real-Time Data Integration in CRM: An analysis of its impact on Global Business Performance and Competitive Environment in the Brewery Industry

In today’s perpetually dynamic brewery industry, the adoption of advanced technologies, specifically real time data integration in Customer Relationship Management (CRM) systems has become a critical factor for organizational success. This study aims to examine the implications of integrating real time data into CRM systems on both business performance and the competitive environment within the brewery sector. To assess the effectiveness of real time data integration in CRM within brewery enterprises this research employs a research framework that combines qualitative and quantitative methodologies. Through the analysis of real-world case studies and conducting in depth interviews with industry experts this study seeks to identify the drivers, challenges and outcomes associated with integrating real time data into CRM systems. Additionally, this research scrutinizes how this integration impacts business performance by focusing on areas such as customer satisfaction, operational efficiency and revenue growth. It will also explore how real time insights transform customer interactions by enabling breweries to tailor their strategies, enhance customer engagement levels and respond swiftly to market trends. The objective of this study is to examine how real time data integration, in CRM sets apart players in the brewery industry. By comparing companies’ market performance, the research aims to identify strategies and innovative approaches that can lend a competitive advantage through the intelligent use of real time data.Ultimately this research aims to provide insights to academia, industry professionals and policymakers by offering an understanding of how real time data integration in CRM influences global business performance and promotes a dynamic competitive environment within the brewery industry.