Management of Information in the New Media Era

This thesis explores the role of Social Network Analysis (SNA) in enhancing Social Media Marketing (SMM) strategies for Small and Medium Enterprises (SMEs), particularly focusing on Twitter data. The study aims to bridge the gap between theoretical knowledge and practical application, offering insights into how marketers of SMEs can leverage social media platforms to improve their marketing efforts and overall business performance. Through a systematic analysis of SMEs' social media networks, the research identifies key strategies and analytical approaches that can help SMEs navigate the field of social media marketing.