Cloud computing - a threat or an opportunity for companies?

This thesis explores the significance of cloud computing implementation from both positive and negative perspectives and their impact on businesses. The thesis aims to evaluate cloud computing as a strategic opportunity and determine whether cloud services can be integrated into business processes without significant risks and with maximum potential utilization. The literature review focuses on an overview of the basic characteristics of cloud services, including distribution models, deployment models, and their impact on business performance. Furthermore, it provides a global overview of the cloud services market, an analysis of the public cloud market, current trends, and characteristics of the European market, including regulations and the use of cloud services in the EU. The practical part of the thesis focuses on a comprehensive overview of the strengths and weaknesses of cloud technologies and opportunities and threats using SWOT analysis. This section provides organizations with factors that must be thoroughly evaluated before implementation to identify weaknesses and unique business needs. The final part of the thesis focuses on the actual process of implementing cloud computing, including the essential steps needed for successful migration of cloud services into the business environment. It outlines the main challenges associated with the transition to the cloud and presents selected case studies that demonstrate the practical experiences and strategies of various companies. This section provides an overview of specific steps for successful implementation with minimal occurrence of unexpected risks.