The essence of business strategy in the brewing industry

This thesis analyses the business strategies of selected microbreweries in the Vysočina Region in order to identify and discuss their approaches to business strategy. The research includes Pivovar Trojan Telč, Pivovar Ruprenz and Pivovar Kozlíček and uses a qualitative multiple case study method, including semi-structured interviews, document analysis and the creation of mind maps. Pivovar Trojan Telč applies a strategy of differentiation with an emphasis on innovation in beer styles and high quality. Pivovar Ruprenz focuses on stability, low fixed costs, and the use of innovative ideas such as the beer automat. Pivovar Kozlíček relies on a personal approach, ecological optimization, and co-operation with other breweries. Analysis shows that successful strategies include high product quality, innovation, marketing, efficient cost management and cooperation. These findings provide a deeper understanding of strategic approaches in the brewing industry and contribute to the theoretical and practical knowledge of microbrewery management in a regional context.