This bachelor's thesis focuses on creating a business plan for online language courses designed for Ukrainian-speaking individuals. The main objective of the thesis is to analyze the opportunities and prospects of business in the field of online language education, with an emphasis on the specific needs of the Ukrainian population due to war-induced migration. The thesis includes a legal analysis, a business plan encompassing marketing and financial plans, and an assessment of the risks ass... show full abstractThis bachelor's thesis focuses on creating a business plan for online language courses designed for Ukrainian-speaking individuals. The main objective of the thesis is to analyze the opportunities and prospects of business in the field of online language education, with an emphasis on the specific needs of the Ukrainian population due to war-induced migration. The thesis includes a legal analysis, a business plan encompassing marketing and financial plans, and an assessment of the risks associated with business in this segment. It further addresses strategies for attracting and retaining customers using online marketing on social networks and other digital platforms. The results of the analysis show that starting a business in this area is feasible and has growth potential due to the increasing demand for language courses among Ukrainian-speaking individuals. This work provides a comprehensive view of all key aspects necessary for the successful launch and operation of online language courses, including the selection of an appropriate legal form of business, market analysis, target group analysis, SWOT analysis, marketing mix, and operational and financial plans. Based on these analyses, recommendations are formulated for successful business in the field of online language education. |