The influence of artificial intelligence on the perception of professional identity

The purpose of this thesis is to determine the projection of the use of generative artificial intelligence on employees' perception of their professional identity. The thesis is divided into three parts which are theoretical basis, methodology and practical part. The chosen theoretical basis provides the information base on which the methodology part was developed. the basic building block here was a loosely adopted model dealing with identity formation. This formation then explores, through in-depth interviews, the perceived process in nine informants focused on IT and sales. The empirical study showed, high influence of inner procesed feelings and social factor, and also that people without a university degree were significantly more inclined to use AI and reported, along with this, a greater emotional fixation towards these formed perceptions. The findings of the thesis can be further applied in a wide range of practical applications, for example as possible advice for human resource management in terms of the attractiveness of forming job roles.