Business Plan - A Service to Combat Piracy on Content Sharing Subscription Platforms

The aim of this thesis is to create a business plan for an emerging company focused on combating a new form of piracy on digital membership platforms. The thesis is divided into two parts: theoretical and practical. The theoretical part defines digital membership platforms, provides an overview of their history, and includes a detailed description of three selected platforms. Additionally, it outlines the structure of a business plan and discusses various techniques employed in its development, such as SWOT analysis and Lean Canvas. In the practical part, a business plan is developed based on the concepts introduced in the theoretical section. This plan is for a unique and innovative service designed to prevent piracy on the aforementioned platforms. It includes a description of the business opportunity, a business model structured using the Lean Canvas method, a market analysis, a marketing mix, a financial plan, a risk analysis, and more. I consider the business plan to be viable and suitable for implementation.