Business Plan – Establishing an Equestrian Center

This bachelor thesis aims to create a business plan that will serve as a foundational pillar for establishing an equestrian center offering horse stabling and training, as well as training sessions with the stable's horses and those owned by clients. The thesis aims to assess the viability of such a business and provide an overall perspective on entrepreneurship in the equestrian and horse breeding industry. The introduction outlines the fundamental ideas behind the business concept. The next chapter focuses on the legal aspects of the business. This is followed by an analysis of the business environment conducted through a SWOT analysis and an examination of current competitors. The subsequent section presents the marketing strategy, identifying the target group of future customers at whom the services will be aimed. The operational plan is divided into daily and annual operational plans, with particular attention given to the stable's employees in this chapter. The thesis then moves to the most critical parts of the business plan: the project plan and the financial plan. The project plan provides a detailed description of the process of establishing an equestrian center from the ground up, including all key items of the initial budget. The financial plan aims to realistically capture potential future scenarios through three development variants. It primarily includes profit and loss statements and balance sheets. The thesis concludes with an evaluation of the business plan.