Analysis of psychological aspects of graphic design for children and their application to the design of print products for children

This bachelor thesis deals with the analysis of psychological aspects of graphic design for children and their application to the design of print products intended for the target group of preschool children. The theoretical part focuses on the analysis of psychological aspects in the field of graphic design for children, especially their visual perception. The analysis includes the study of colours, shapes and motifs and other visual elements and current trends that influence children. The aim of this section is to understand how different design elements affect children's psyche and how they can be used effectively in the graphic design of printed products for the target group. The practical part focuses on the application of theoretical knowledge to the design of a specific print product for children. This design is based on the identified needs and preferences of the target group of preschool children. It also includes testing of the proposed designs with a selected group of preschool children in the form of preference testing, observational study and qualitative testing, which allows obtaining feedback in a real environment and subsequent evaluation of the designs of print products for children. Based on the data obtained, the paper summarizes recommendations for designers who will design children’s print products. The findings may also be useful for educators and other professionals who are involved in designing products for children.