Návrh nové vizuální identity studentského spolku 4FIS

This bachelor’s thesis focuses on designing a new visual identity for the student association 4FIS, operating under the Faculty of Informatics and Statistics at the University of Economics in Prague. The goal of the thesis is to create a modern and attractive visual identity that better reflects the values and dynamics of the association, supports its activities, and attracts new members. The theoretical part focuses on the fundamentals of branding and graphic design, their significance in the context of student organizations, and the analysis of current trends in these fields. The practical part includes an analysis of the original visual identity of the 4FIS association, the development of the redesign, including testing and implementation of the new proposal. The result of the thesis is a unified and easily applicable visual style that strengthens the association’s identity and enhances its appeal within the university environment.