This master's thesis focuses on implementing Corporate Social Responsibility (CSR) in the paper industry specifically within the HEINZEL GROUP. The thesis aims to analyze and compare different approaches to CSR across the stages of the chain of custody, including the production, distribution, and recycling of paper waste, as well as to assess the level of CSR implementation. The research uses the KORP method, semi-structured interviews, and mind mapping. The main finding is that the HEINZEL... show full abstractThis master's thesis focuses on implementing Corporate Social Responsibility (CSR) in the paper industry specifically within the HEINZEL GROUP. The thesis aims to analyze and compare different approaches to CSR across the stages of the chain of custody, including the production, distribution, and recycling of paper waste, as well as to assess the level of CSR implementation. The research uses the KORP method, semi-structured interviews, and mind mapping. The main finding is that the HEINZEL GROUP scores above average with a score of 65.94 out of 100 in social responsibility. The approaches of the individual member companies vary according to their roles in the chain of custody, with all activities linked by an emphasis on environmental protection and long-term sustainability. |