SUPPORT FOR OLDER PEOPLE IN THE LABOUR MARKET WITH FOCUSING ON THE IMPLEMENTATION OF DIGITALISATION IN WORK ENVIRONMENT IN 2023

The aim of this bachelor thesis is to evaluate the situation of employees over 50 years of age on the labour market in the Czech Republic. In the context of the ageing population, which significantly affects the demographic structure of society, the thesis focuses on the obstacles faced by older workers and the possibilities of their better integration into the labour market. Particular attention is paid to digitalisation, which brings new challenges and opportunities in the working environment. The thesis combines theoretical background with empirical research. The theoretical part deals with concepts related to population ageing, the labour market, unemployment, ageism, age management and digitalisation. The practical part uses secondary data from publicly available sources, especially data from the Czech Statistical Office, and primary research in the form of a questionnaire survey of employees over 50 and employers. The results show problems such as prejudices against older employees, age discrimination, low flexibility of working conditions and barriers related to adaptation to new technologies. The strengths of older workers are observed in their ability to offer stability combined with years of experience. The paper makes concrete recommendations for employers and employment policy makers, which include targeted training, flexible working hours and state-funded retraining programmes. The results can contribute to a deeper understanding of the employment of older people and serve as a basis for further research and practical applications.