Application of Proactive Crisis Management Tools in a Selected Organization

This bachelor thesis focuses on identifying potential or current crisis situations within a selected organization using a chosen tool and proposes measures aimed at mitigating existing crises or preventing potential ones. The objective of this thesis is to identify potential or current crisis situations and, with the aid of the selected tool, determine whether proactive action is possible. To achieve the goal of this work, a crisis matrix will be used. The crisis matrix is a key instrument that enables us to classify crises and subsequently determine if proactive responses to potential crisis types are feasible. The thesis utilizes analysis of key performance indicators (KPIs), financial analysis, and interviews with the company's management. Furthermore, the work proposes preventive measures such as improving inventory management, tightening payment terms, and more effective financial planning, with the aim of supporting the company's long-term stability and resilience. The conclusions of the thesis confirm the importance of regular monitoring of financial indicators and a proactive approach to crisis management.