Strategic analysis of Zip Co Limited in Australian market
Author:
Rykovskyi, Ivan
Thesis type:
Bachelor thesis
Supervisor:
Pernica, Karel
Opponents:
-
Thesis language:
English
Abstract:
This Bachelor’s thesis examines the strategic position of Zip Co Limited in the Australian Buy Now, Pay Later (BNPL) market. The study employs PEST analysis, Porter’s Five Forces, VRIO analysis, and Scenario Planning to assess the company’s internal strengths, such as innovation and brand recognition, alongside external challenges, including regulatory pressures and growing competition. Key findings highlight Zip Co’s need to address weaknesses in financial performance and customer trust while leveraging opportunities like market consolidation and AI-powered risk management. The thesis concludes with strategic recommendations aimed at enhancing Zip Co’s operational efficiency, strengthening its competitive edge, and ensuring sustainable growth in an evolving financial ecosystem.
Keywords:
Strategic Analysis; BNPL; Zip Co; Australian Market
Thesis title:
Strategic analysis of Zip Co Limited in Australian market
Author:
Rykovskyi, Ivan
Thesis type:
Bakalářská práce
Supervisor:
Pernica, Karel
Opponents:
-
Thesis language:
English
Abstract:
This Bachelor’s thesis examines the strategic position of Zip Co Limited in the Australian Buy Now, Pay Later (BNPL) market. The study employs PEST analysis, Porter’s Five Forces, VRIO analysis, and Scenario Planning to assess the company’s internal strengths, such as innovation and brand recognition, alongside external challenges, including regulatory pressures and growing competition. Key findings highlight Zip Co’s need to address weaknesses in financial performance and customer trust while leveraging opportunities like market consolidation and AI-powered risk management. The thesis concludes with strategic recommendations aimed at enhancing Zip Co’s operational efficiency, strengthening its competitive edge, and ensuring sustainable growth in an evolving financial ecosystem.
Keywords:
Australian Market; Strategic Analysis; BNPL; Zip Co
Information about study
Study programme:
Bachelor of Business Administration
Type of study programme:
Bakalářský studijní program
Assigned degree:
Bc.
Institutions assigning academic degree:
Vysoká škola ekonomická v Praze
Faculty:
Faculty of Business Administration
Department:
Department of strategy
Information on submission and defense
Date of assignment:
17. 9. 2024
Date of submission:
16. 12. 2024
Date of defense:
2025
Files for download
The files will be available after the defense of the thesis.