Strategic analysis of Zip Co Limited in Australian market
| Thesis title: | Strategic analysis of Zip Co Limited in Australian market |
|---|---|
| Author: | Rykovskyi, Ivan |
| Thesis type: | Bachelor thesis |
| Supervisor: | Pernica, Karel |
| Opponents: | Kubíček, Aleš |
| Thesis language: | English |
| Abstract: | This Bachelor’s thesis examines the strategic position of Zip Co Limited in the Australian Buy Now, Pay Later (BNPL) market. The study employs PEST analysis, Porter’s Five Forces, VRIO analysis, and Scenario Planning to assess the company’s internal strengths, such as innovation and brand recognition, alongside external challenges, including regulatory pressures and growing competition. Key findings highlight Zip Co’s need to address weaknesses in financial performance and customer trust while leveraging opportunities like market consolidation and AI-powered risk management. The thesis concludes with strategic recommendations aimed at enhancing Zip Co’s operational efficiency, strengthening its competitive edge, and ensuring sustainable growth in an evolving financial ecosystem. |
| Keywords: | Strategic Analysis; BNPL; Zip Co; Australian Market |
| Thesis title: | Strategic analysis of Zip Co Limited in Australian market |
|---|---|
| Author: | Rykovskyi, Ivan |
| Thesis type: | Bakalářská práce |
| Supervisor: | Pernica, Karel |
| Opponents: | Kubíček, Aleš |
| Thesis language: | English |
| Abstract: | This Bachelor’s thesis examines the strategic position of Zip Co Limited in the Australian Buy Now, Pay Later (BNPL) market. The study employs PEST analysis, Porter’s Five Forces, VRIO analysis, and Scenario Planning to assess the company’s internal strengths, such as innovation and brand recognition, alongside external challenges, including regulatory pressures and growing competition. Key findings highlight Zip Co’s need to address weaknesses in financial performance and customer trust while leveraging opportunities like market consolidation and AI-powered risk management. The thesis concludes with strategic recommendations aimed at enhancing Zip Co’s operational efficiency, strengthening its competitive edge, and ensuring sustainable growth in an evolving financial ecosystem. |
| Keywords: | Australian Market; Strategic Analysis; BNPL; Zip Co |
Information about study
| Study programme: | Bachelor of Business Administration |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of strategy |
Information on submission and defense
| Date of assignment: | 17. 9. 2024 |
|---|---|
| Date of submission: | 16. 12. 2024 |
| Date of defense: | 28. 1. 2025 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/90340/podrobnosti |