The main objective of this master thesis will be to develop a concrete proposal for a marketing strategy for a not yet existing business project/start-up TrainArea, which will be based not only on relevant theoretical knowledge, but also on knowledge gained from practice. In the theoretical part, the existing knowledge and parts of the marketing strategy will be presented with the help of literature. In particular, methods and tools for an effective marketing strategy. The methodological part wi... show full abstractThe main objective of this master thesis will be to develop a concrete proposal for a marketing strategy for a not yet existing business project/start-up TrainArea, which will be based not only on relevant theoretical knowledge, but also on knowledge gained from practice. In the theoretical part, the existing knowledge and parts of the marketing strategy will be presented with the help of literature. In particular, methods and tools for an effective marketing strategy. The methodological part will present the methods used for data collection and their subsequent processing. In the practical part, the TrainArea project will be presented, to which the expert knowledge from the theoretical part will be applied. The output of the thesis is a summary of information that can be used to develop a comprehensive marketing strategy, an integral part of which will be marketing research, segmentation, targeting and positioning, marketing mix and online marketing. |