Business plan of Zog Zog Diy- Handmade stuff and Shipping worldwide
Thesis title: | Business plan of Zog Zog Diy- Handmade stuff and Shipping worldwide |
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Author: | Le, Thi Nhu Quynh |
Thesis type: | Bachelor thesis |
Supervisor: | Kubíček, Aleš |
Opponents: | Pernica, Karel |
Thesis language: | English |
Abstract: | This bachelor thesis aims to develop a business plan for a business called "ZOG ZOG DIY" in the Czech Republic. ZOG ZOG DIY sells handmade or designed products from clay, yarns, beads, etc., and customizes customer designs. The trend of handmade products is rising in the current era, creating conditions for brands like ZOG ZOG DIY to develop and expand. As a young generation (Gen Z), we aim to bring value through unique, creative, and personalized handmade products to the Czech Republic and customers worldwide. With colorful designs that attract all ages, we are confident that we will bring interesting and engaging experiences to customers when they visit ZOG ZOG DIY on all online or offline platforms. Our business model, which will be implemented step by step, includes methods, marketing strategies, distribution channels, and operating procedures. We expect ZOG ZOG DIY to achieve the desired numbers from this business plan, and ZOG ZOG DIY will expand the market shortly. |
Keywords: | Business plan; DIY; Entrepreneurship; Handmade stuff |
Thesis title: | Business plan of Zog Zog Diy- Handmade stuff and Shipping worldwide |
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Author: | Le, Thi Nhu Quynh |
Thesis type: | Bakalářská práce |
Supervisor: | Kubíček, Aleš |
Opponents: | Pernica, Karel |
Thesis language: | English |
Abstract: | This bachelor thesis aims to develop a business plan for a business called "ZOG ZOG DIY" in the Czech Republic. ZOG ZOG DIY sells handmade or designed products from clay, yarns, beads, etc., and customizes customer designs. The trend of handmade products is rising in the current era, creating conditions for brands like ZOG ZOG DIY to develop and expand. As a young generation (Gen Z), we aim to bring value through unique, creative, and personalized handmade products to the Czech Republic and customers worldwide. With colorful designs that attract all ages, we are confident that we will bring interesting and engaging experiences to customers when they visit ZOG ZOG DIY on all online or offline platforms. Our business model, which will be implemented step by step, includes methods, marketing strategies, distribution channels, and operating procedures. We expect ZOG ZOG DIY to achieve the desired numbers from this business plan, and ZOG ZOG DIY will expand the market shortly. |
Keywords: | DIY; Entrepreneurship; Business Plan; Handmade stuff |
Information about study
Study programme: | Bachelor of Business Administration |
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Type of study programme: | Bakalářský studijní program |
Assigned degree: | Bc. |
Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
Faculty: | Faculty of Business Administration |
Department: | Department of strategy |
Information on submission and defense
Date of assignment: | 30. 9. 2024 |
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Date of submission: | 16. 12. 2024 |
Date of defense: | 28. 1. 2025 |
Identifier in the InSIS system: | https://insis.vse.cz/zp/89705/podrobnosti |