Business plan of Zog Zog Diy- Handmade stuff and Shipping worldwide

Thesis title: Business plan of Zog Zog Diy- Handmade stuff and Shipping worldwide
Author: Le, Thi Nhu Quynh
Thesis type: Bachelor thesis
Supervisor: Kubíček, Aleš
Opponents: Pernica, Karel
Thesis language: English
Abstract:
This bachelor thesis aims to develop a business plan for a business called "ZOG ZOG DIY" in the Czech Republic. ZOG ZOG DIY sells handmade or designed products from clay, yarns, beads, etc., and customizes customer designs. The trend of handmade products is rising in the current era, creating conditions for brands like ZOG ZOG DIY to develop and expand. As a young generation (Gen Z), we aim to bring value through unique, creative, and personalized handmade products to the Czech Republic and customers worldwide. With colorful designs that attract all ages, we are confident that we will bring interesting and engaging experiences to customers when they visit ZOG ZOG DIY on all online or offline platforms. Our business model, which will be implemented step by step, includes methods, marketing strategies, distribution channels, and operating procedures. We expect ZOG ZOG DIY to achieve the desired numbers from this business plan, and ZOG ZOG DIY will expand the market shortly.
Keywords: Business plan; DIY; Entrepreneurship; Handmade stuff
Thesis title: Business plan of Zog Zog Diy- Handmade stuff and Shipping worldwide
Author: Le, Thi Nhu Quynh
Thesis type: Bakalářská práce
Supervisor: Kubíček, Aleš
Opponents: Pernica, Karel
Thesis language: English
Abstract:
This bachelor thesis aims to develop a business plan for a business called "ZOG ZOG DIY" in the Czech Republic. ZOG ZOG DIY sells handmade or designed products from clay, yarns, beads, etc., and customizes customer designs. The trend of handmade products is rising in the current era, creating conditions for brands like ZOG ZOG DIY to develop and expand. As a young generation (Gen Z), we aim to bring value through unique, creative, and personalized handmade products to the Czech Republic and customers worldwide. With colorful designs that attract all ages, we are confident that we will bring interesting and engaging experiences to customers when they visit ZOG ZOG DIY on all online or offline platforms. Our business model, which will be implemented step by step, includes methods, marketing strategies, distribution channels, and operating procedures. We expect ZOG ZOG DIY to achieve the desired numbers from this business plan, and ZOG ZOG DIY will expand the market shortly.
Keywords: DIY; Entrepreneurship; Business Plan; Handmade stuff

Information about study

Study programme: Bachelor of Business Administration
Type of study programme: Bakalářský studijní program
Assigned degree: Bc.
Institutions assigning academic degree: Vysoká škola ekonomická v Praze
Faculty: Faculty of Business Administration
Department: Department of strategy

Information on submission and defense

Date of assignment: 30. 9. 2024
Date of submission: 16. 12. 2024
Date of defense: 28. 1. 2025
Identifier in the InSIS system: https://insis.vse.cz/zp/89705/podrobnosti

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