Abstract This bachelor’s thesis is going to discuss the proposal of a marketing strategy for a night club in the theme of the music genre phonk. The theoretical part is devoted to explaining terms of the marketing field, which are later going to be used in the empirical part of the thesis. In the empirical part the terminology explained in the theoretical part is going to be applied in analyses, which are going to be crucial for this thesis. In the practical part the thesis is going to work with... show full abstractAbstract This bachelor’s thesis is going to discuss the proposal of a marketing strategy for a night club in the theme of the music genre phonk. The theoretical part is devoted to explaining terms of the marketing field, which are later going to be used in the empirical part of the thesis. In the empirical part the terminology explained in the theoretical part is going to be applied in analyses, which are going to be crucial for this thesis. In the practical part the thesis is going to work with terms such as SWOT analysis, PESTLE analysis and marketing mix. Furthermore, quantitative research in the form of a questionnaire is going to be performed and analyzed. |