Ethical Challenges in Clothing Industry

This thesis deals with the ethical challenges of the clothing industry with an emphasis on sustainability and corporate social responsibility. In the context of the global boom of fast fashion, it analyses the impacts of this industry on the environment, consumer behaviour and social issues. The thesis also includes a case study of H&M, which compares the perception of its brand and ethical practices in the Czech Republic and South Korea. Using quantitative research methods, literature review and observation, the thesis provides comprehensive insight into the differences in consumer attitudes in these two cultures. The research results underline the need to raise awareness of sustainability and find effective strategies to mitigate the negative impacts of the fashion industry.