Analysis of the E-Commerce Needs of an International Trading Company

The thesis focuses on improving and expanding the current, globally recognized economic DPSM model by adding a dimension specifically tailored for the e-commerce environment. The main objective is to analyze the current configuration of the DPSM metric in an international trading company and to determine whether this organization sufficiently addresses the new business and marketing attributes of the constantly evolving e-commerce landscape. The primary contribution of this thesis is the definition and implementation of an enhanced DPSM model, incorporating a "fifth" dimension aimed at better reflecting technological and consumer-related indicators. The theoretical part explains the fundamental concepts related to the DPSM business model, the portfolio strategy based on the BCG matrix, and a general theoretical overview of key metrics used in the e-commerce environment. The practical application part is based on the design of a more effective DPSM model and its real-life implementation within an anonymized international trading company. The conclusion and discussion section addresses potential additional questions and perspectives that emerged during the development of the thesis, particularly from the management of the trading company.