The Evaluation of the Recruitment Process of Guides at Heritage Sites

The bachelor thesis focuses on the recruitment processes of guides at heritage sites in the Czech Republic, particularly seasonal workers who constitute a significant part of guiding teams. The aim of the thesis is to describe the individual stages of this process and evaluate their effectiveness. The introductory chapters present a review of literature and other relevant sources, outlining key concepts in the field of human resource management, the specifics of seasonality in tourism, and the role of a guide at cultural heritage sites. Subsequent chapters introduce the National Heritage Institute as the main employer of guides and describe the personnel and financial aspects of its operations. The research part of the thesis is based on a case study of the Plasy Monastery. It combines the qualitative method of semi-structured interviews with site management and the analysis of both primary and secondary data. The research is further enriched by the author’s personal experience gained over several years of working as a tour guide. The findings assess the effectiveness of the recruitment process based on established metrics, such as the speed of filling positions, retention and turnover rates, and recruitment and training costs. The final section identifies the strengths and weaknesses of the process and highlights potential challenges. The conclusion also outlines recommendations and suggests avenues for further research across the broader heritage sector.