Animation Programmes Offered by Czech Tour Operators

The aim of the thesis is to analyse animation programmes offered by Czech tour operators, compare animation programmes in the past and now, define current trends, target groups, and find out how animation programmes influence the success and popularity of the tour operators. The theoretical part presents the history, significance and role of animation programmes in the tourism industry. It also identifies the organizational, personal, material and economic aspects of animation programmes and categorizes various types of animation activities. The practical part includes the analysis of animation programmes offered by selected Czech tour operators, such as Čedok, Alexandria, Blue Style, EXIM tours and Fischer supported by a questionnaire survey sent to their representatives. Further it shows the benefits of animation programmes for the tour operators, evaluates the clients’ satisfaction with the programmes, and outlines their future potential. The results of the analysis show that the animation programmes have been professionalized over the years and have become an important product of the tour operators. Nowadays, these additional services are a decisive factor in a holiday choice, especially for families with children. They also play a key role in building customer loyalty and overall satisfaction. Despite not being financially profitable, offering them is still worthwhile.