Business models of the book market and their application in the Czech market

The thesis deals with business models in the book market, their application to the Czech market, and the development of the book industry. The thesis aimed to assess business models in the Czech book market, identify the most successful business model in this sector, and formulate recommendations for this dynamically developing market. The first part of the thesis is devoted to classifying business models, the importance of reading literacy, and the transformation of both aspects over time. The second part of the thesis provides an overview and comparison of the world, European, and Czech book markets and then analyses the Czech book market and its entities. Based on the selected criteria, the company Luxor was chosen as a representative of the currently most widespread hybrid business model. The SWOT and Porter analysis show that the company's strengths include the effective connection of sales channels and the provision of services beyond the scope of classic products, and that the entire book industry is facing several threats (e.g. decline in readership, macroeconomic factors, or illegal distribution of books). Based on the identified current situation and challenges of the Czech book market, the thesis formulates recommendations for its future development (e.g. continuing support for reading, amending legislation in favor of independent publishers and bookstores, establishing cooperation between book market entities, and using artificial intelligence).