Business Diplomacy of Allianz: diversity, equity and inclusion in the Czech Republic - SWOT analysis

The bachelor thesis focuses on the application of business diplomacy in the field of diversity, equity and inclusion in Allianz Insurance, a local entity of the multinational corporation Allianz. The aim of the thesis is to find out how the global strategies of the corporation are reflected in the Czech environment and what are the main strengths, weaknesses, opportunities and threats of business diplomacy of Allianz insurance company with a focus on diversity, equity and inclusion. The theoretical part of the thesis is based on the concept of business diplomacy, its division and the tools used. It also explores the values of diversity, equity and inclusion and their connection to business diplomacy. The empirical part focuses on the concrete form of business diplomacy of Allianz Insurance, framed in the global strategies of Allianz, and its evaluation through SWOT analysis. The results confirm that the local approach is in line with the global framework and the Czech conditions. Strengths and areas for improvement have been identified and Allianz Insurance's business diplomacy in the area of diversity, equity and inclusion carries potential for further development and strategic use. The thesis shows that business diplomacy focused on the values of diversity, equity and inclusion can be an effective tool for strengthening a company's reputation in the local and international environment.