Cultural differences between the Czech Republic and Switzerland in the context of business negotiations

This bachelor's thesis focuses on the cultural differences between the Czech Republic and Switzerland, specifically in the context of business negotiations. The main goal is to identify key cultural specifics that influence intercultural communication in business. Subsequently, based on the findings, propose recommendations for Czech entrepreneurs engaging with Swiss partners. The theoretical part of this thesis stands on established cultural dimension models such as Hofstede's dimensions, Trompenaars' theory and the GLOBE study. The practical part is based on the qualitative research conducted through interviews and utilizes the critical incident technique to identify specific situations where cultural misunderstandings occurred. The research findings highlight differences in communication styles, hierarchical structures, time perception, and decision-making processes. The thesis offers practical guidance on how to effectively handle these cultural differences and conduct successful business negotiations with Swiss counterparts. Understanding these intercultural aspects is crucial for building long-term and mutually beneficial business relationships.